THIS BOOK CAUGHT MY EYE when I visited the visual art center. Its first edition was published in 1987.
Graphics Japan edited by Kazumasa Nagi, Koichi Sato, and Masatoshi Toda
“One after another, graphic design talents continue to burst forth from Japan, where the hot competition and rivalry can only be described as phenomenal.
From the acknowledged masters to the young upstarts, this book features the best and latest works from forty-six designers all currently battling for public acclaim. Each contributor has taken four to six pages and within the books format selected has own works and executed his own layout- a trial concept in editing. Kazumasa Nagai, one of the leading authorities in the Japanese design world, edits this book along with Koichi Sato and Masatoshi Toda, both men at the cutting edge of the upcoming generation of designers. These three present the designers they see as the elite of Japan’s graphic artists. The first generation of Japanese designers includes Yusaku Kamekura and Yoshio Hayakawa; followed by Ikko Tanaka, Katsumi Asaba in the third; and Masatoshi Toda, Tsuguya Inoue, Makoto Saito and so on in the fourth…
Each group in turn has fostered a fresh crop of young talents, while their own scintillating ideas continue to appear in various forms of visual communication throughout Japan; in posters, advertisements, editorials, packages, environmental designs, etc.”
Some of the stuff are very daring and bold considering they are 20 years back. The influences are from a variety of past western art movements as well as innovative local style.
Exhibition Display Design and Shopping Bag by Takenobu Igarashi
Fashion Building Posters by Tsuguya Inoue
Posters by Shigeo Fukuda
Posters by Tadanori Yokoo
Food Company Posters by Hieo Mukai
Book Designs by Etsushi Kiyohara
